It's a hybrid mix of bicycle and kick scooter. It looks cool, and strikes me as a throw back to some of the late 1800, early 1900 cycling ideas that were floating around back then. However this design gets the benefit of today's technologies to help it along.
I, too, would do a double-take if I encountered a scooter-like cross between a skateboard and a bicycle.
All the benefits of cycling in half the time.